Beauty: The Beauty Hall's Big Foundation Survey!

Ladies, it's time for a rant. It's not often that I feel like having a good moan, but tonight is one of those nights, and it's one thing in particular that's getting on my nerves: foundation shades, and notably, how hard it is to find one that matches my skintone.

So, let me give you the back story. Firstly, my skin is pale. It's the kind of pale that often renders me a glowing white shape under flash photography; the kind of tone that would make Snow White look like she'd spent a healthy summer on a yacht in St Tropez. Yep, that pale! Over the past two months, I've been stealthily swatching and sampling various brands, both high and low end, and the results are dire.

Looking at the vast majority of 'designer' brands, even the lightest shades are too warm for my skin tone, with NARS and Illamasqua supplying the only shades that vaguely match. And popping into my local branch of Boots to grab at bottle for under £10? Forget about it. I knew I wouldn't be the only one, so I spoke to friends to find out about their experiences. The results confirmed my suspicions, and each of the girls I asked had a similar story to tell: pale girls, Asian girls, black girls whose various skin tones never seemed to be the ones replicated in those pretty beauty counter bottles. They came to the unanimous conclusion that chemist/drugstore brands just didn't carry anything suitable, and many - including me - couldn't even find a close match with brands that sell foundations for upwards of £25. I know we can't all expect to find a perfect match with every company, but how can it be that, in this day and age, many of us don't see our beauty represented on the counters across the world?

We shared stories about how the palest amongst us have been matched with warm beige shades, told by the MUA that 'this will warm your skin tone', when the rest of our bodies are lily white and we didn't ask for our skin tone to be changed. Darker skinned friends had been offered shades that were too light, or had the wrong undertone, which left them feeling annoyed that they hadn't been listened to, and frustrated that so many brands were still getting it wrong.

I've very recently had a great experience with NARS, buying their two palest shades after the MUA showed me the quantities to mix to preserve my naturally pink undertone, whilst keeping the shade as light as possible. Much better than the Chanel MUA who said, 'you should conceal the pink tone to your skin so you have a neutral base to work with.' Judging by her orange face, she wasn't really an advocate of natural beauty, but it's not the greatest strategy for making your potential customers feel good.

So, I've created a little survey as I want to know what your experience is. It would be fantastic if you would take five minutes to complete the survey by clicking through to the link at the end of the page. Please invite as many people as you can to complete this, as I think it's so important that the beauty world understands the needs of so many of its customers. We want to spend our money, but you've got to supply us with the right products!

To complete the survey, click on the following link http://www.surveymonkey.com/s/GG7VM56

Image courtesy of sheknows.com


  1. Hi Rachel,

    A really interesting post! This is something we are trying to change at Zuneta.com. We offer free samples on all your foundations so you can be sure of the shade you are buying. Also we cater for all ethnicities and price ranges. Have you tried Edward Bess or Rouge Bunny Rouge? Both superb formulas and shades. x

  2. That's really good to know, Camilla! I haven't tried either brand yet but will pop over to Zuneta to have a look. I'll be intrigued to see what results come back from the survey, and hopefully more brands will start to take notice of the many skin tones out there! x


Related Posts Plugin for WordPress, Blogger...
Theme presented by Feeric Studios.© 2013
Back to Top